All of Us Research Program Engagement and Retention Innovators

Research. We will begin by reviewing the existing digital experiences and conducting a gap analysis before quickly moving into conducting research with potential and existing AoURP participants to identify engagement priorities from the perspective of each audience. Design. Grounded in co-creation, digital experiences will be developed through collaborative and iterative inputs from key parties across the AoURP Network. Depending on the audience, co-creation and testing may be conducted in-person and/or virtually with community advisory groups in collaboration with community-based organizations (CBOs), through targeted recruitment, and/or through an online research platform. As an example, Alexandra Bornkessel, proposed Task 4 lead, led the creation of an online research panel for an Administration for Children & Families national youth health campaign using the CMNTY platform for 120+ youth from over 26 U.S. states.